Tag: marketing mix

What Are The Four P"s Of Marketing?

0 Comments May 4, 2017

The marketing mix is one of the classic elements of marketing, a term created by McCarthy in 1960, which is used to encompass its four primary components. These four variables are also known as the 4Ps (product, price, place, and promotion). The 4Ps of marketing (the marketing mix of the company) can be considered as […]