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You need links from relevant and trustworthy sites, and these are not easy to get. Inbound links to a website are still the most important indicator for Google to determine relevancy and authority. If you can publish content to your blog every day, Google will recognize you as a great source of information in the legal industry. Marketing in the legal vertical is different because of rules and regulations set forth by state bar associations. SEO is critical to converting online searchers into prospective legal clients. Securing inclusion in Google Places is a best bet when it comes to Jacksonville FL SEO for lawyers. Having a well-optimized law firm website is easier said than done, so this article provides helpful search engine optimization tips to help your website to achieve good organic keyword rankings.

his is a big help in determining results for all of the efforts you’ve put into optimizing your site. The better these bots understand your site and what search terms should link to your site, the better off your PageRank and placement will be in relevant search results. Generally, law firm SEO in Jacksonville FL can sink or swim depending on whether or not a campaign is targeting geographically-appropriate keywords. If you don’t have previous experience with search engine optimization, the early going may seem daunting. While meta descriptions carry less ranking value than they once did, it is still important to optimize them, because Google search results bold the keywords included, which helps draw the attention of users who are searching for relevant results. As mentioned above, you can also check a competing website’s meta keywords field, which very explicitly lists the keywords being targeted.

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